Ubiquitous Media

Clients - Recent Campaigns

Send a Picture and Save at Duane Reade

OBJECTIVE: In 2010, UBI media was hired to use new media and create awareness and interaction with consumers for Duanereade Drug Stores.

STRATEGY: Reach consumers and have them send a picture from their camera, cell, or pda of the “JAGTAG” to save big at Duane Reade. Get consumers to use their pda’s and cell phones to text to win. Supporting media used included media in delis and coffee shops.

RESULTS: Increased awareness interaction with consumers. Resulted with thousands of entries and direct ROI for the brand.